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And did you know people COMPLAIN about this new shape?

Read this article: http://www.nytimes.com/2008/06/30/business/30milk.html?ref=us

Ohio homemaker, Amy Wise, haaaates it. We buy milk in this kind of container from Costco and the cost is half that of a traditional gallon shape. A small sacrifice if you ask me.

Milk for Lactose Intolerant people isn't shipped in this type of thing as far as I'm aware so looks like I'm safe from the boogey man of change for now. ;)

please buy organic milk!

can't wait for milk to come out in a box - like wine w/ a spout and bag

We had this when I lived in DE but i moved back to OK and no one has it here. I liked it it fit better in my fridge and i love that it was (slightly) better for the earth. It wasn't organic if i remember :(.

Why don't they have milk in bags? That's an even better solution environmentally.

To clarify for those who've never seen bagged milk... you usually get 3 bags of milk bundled together for a total of 4 L of milk. You either stick the bag in a re-usable milk jug and snip the corner or decant it into the pitcher of your choice.

I've purchased milk from Costco in these cartons. I felt like a child with all the spills I made, but I think I'm okay with the compromise (lower cost and better for the environment). However, Costco is too far away to be my weekly milk supplier, and I've only tried it once, so my opinion might not count.

The first thing I thought when I saw the picture was "looks hard to pour." After reading the articles, I'm thinking "looks like a prime market opportunity for a reusable pouring spout that can be attached to the new bottle."

I'll happily sell this idea in exchange for a cut of the profits. :)

It was so funny that this new jug was shown on the Today Show last week and my dad and I went to Sam's club that afternoon and EVERYONE had the jugs! The ones at Sam's also come with labels warning about being hard to pour.

I'd have to say that at $2.88 a gallon, at an hour from home and with only one refrigerated cooling bag, had I had another I probably would've bought the milk.

I think it would be best if they built a mini pour spout, like the inside of laundry detergent, into the cap. Or like Chowbella says a reusable pouring spout--great idea!

Why don't they have milk in bags? That's an even better solution environmentally.

Anything that involves a disposable container is kind of iffy. And one of the problems with bagged milk *and* glass bottles is that clear containers expose milk to light. Get enough light exposure, and the milk's flavor changes. It tastes like it's gone off, even when it's perfectly safe to drink.

In Canada, they've addressed the light exposure problem by switching to blue tinted plastic bags. This works well, and if I had the option here in Wisconsin, I'd go for it. Instead my choices are local, conventional milk in tinted plastic bottles, organic local milk in clear glass (with a delivery option), and conventional local milk in clear glass. So I stick with the tinted plastic so I have milk I'll actually *drink*.

I don't mind glass bottles either, and getting a re-usable design that ships well shouldn't be hard... but if it's clear, I won't buy the milk. Not even if it's delivered. If I'm paying good money for your milk, it should be shipped in containers that protect it properly.

Here's a great idea America - DRINK LESS MILK. It's not that great for you.

if it doesn't work, its not hot. period. there's no excuse for poor design.

Torrilin ... I am in Canada, so I've never had a problem with the milk quality. Also, the bag that the 3 milk bags are bundled in is opaque.

Also, as far as disposable solutions go, the bags are probably one of the best choices out there. Re-usable plastic containers would have a whole bunch of health and safety concerns. Glass would be possible, but it's more expensive, more fragile, and I'd need to be convinced that the overhead in picking up the empty bottles, transporting them, and cleaning them wouldn't be equivalent or worse.

why don't they ship the milk in super giant kegs/tubs and people can bring in their own bottles to fill/refill?

Is making something cost effective, as well as more enviromentally friendly, really "poor design"?